About Me
A true creative with over ten years of experience across marketing, advertising, sales, immersive technology, brand and creative strategy.
A self-starter who thinks strategically, executes tactically, and approaches challenges with an innovative mindset.
I believe that true innovation is rooted in insights but stems from either re-thinking or re-imagining what's already in front of you.
Let's connect!
"Dani's leadership, creativity & commitment to the partnership between AE & Snap were a critical component to why AE initially decided to take on so many new innovative initiatives with Snap... Dani balances the art and science of marketing in a way that drives results but never limits creativity."
- VICE PRESIDENT MARKETING, MEDIA, PERFORMANCE, AMERICAN EAGLE OUTFITTERS INC.
Experience
Manager, Creative Strategy
Uber
Dec 2023- Present
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Part of the founding Creative Strategy team for Uber Advertising across both apps: Uber (mobility) and Uber Eats (delivery)
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Lead on CPG accounts across Food and Bev, BevAlc, and Personal Care brands
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Establish the strategic direction for creative campaigns to ensure clients’ key KPIs are being met
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Partner with product and marketing teams to uncover additional revenue-driving opportunities
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Develop product narratives, positioning, and consumer journeys to guide creative execution
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Lead development of Creative Best Practices in partnership with the Insights & Measurement team
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Cross-functional prowess with Marketing, Insights & Measurement, Sales, Design, Partnership, and Product teams
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Drive enablement of the Advertising Product Solutions team, including setting up processes and
tooling initiatives that promote work efficiencies and organization
Director of Platform and Partner Strategy, Content Strategy
PXP (Part of Publicis Groupe)
March 2023- July 2023
Lead and re-develop team vision by identifying areas for improvement, problem solving, and expanding ways of working
Manage 1 Platform Lead while also serving as a senior mentor to the larger Content Strategy team
Supervise and deepen relationships with digital and social platforms to drive positive impact for clients and business overall
Collaborate with talent, media agencies, creative agencies, and clients to find new ways to drive value and deliver high-quality, innovative experiences
Focus on emerging innovation (AR/VR, metaverse, web3, etc) as well as creator opportunities
Develop high quality presentations and deliverables with compelling narratives, data and storytelling
Augmented Reality Ad Solutions Partner, Global Solutions
Snap, Inc.
May 2021- Sept 2022
Hired as the first person on AR Solutions to build out role and responsibilities
Build and scale our commercial AR strategy focused on building sustainable, always-on AR solutions among key brand and agency partners.
Accelerate AR GTM by developing deeper relationships across the creative, agency, brand, developer, media, research communities to garner feedback, disseminate insights, and build Snap AR evangelists throughout the stakeholder community
Collaborate cross functionally with Product, Sales, Creative Strategy, Marketing Science, and Marketing/Comms to develop a cohesive marketplace narrative illustrating the value and impact of Snap’s AR capabilities for target categories and brands
Liaise with Creative Strategy to build and promote best-in-class AR creative and establish industry award benchmarks
Partner with Product and Sales to identify and foster industries and brands with high potential for AR investment
Drive continuous improvement and long-term monetization strategy through scalable product feedback loop
Build out reporting alongside Product Marketing that demonstrates the role, impact, and overall ROI of AR investment on Snap
Snapchat ranked #1 from Fast Company’s World Most Innovative Companies for Augmented Reality and Virtual Reality in 2021 and 2022
Senior Creative Strategist, Brand Solutions
Snap, Inc.
August 2020 - May 2021
Responsible for projects of specific scope in addition to complex projects with unknown outcomes
Lead accounts across multiple verticals and strategic revenue priorities
Identified and set priorities for team members
Uplevel the creative outputs of broader team through sharing, mentorship and broader creative inspiration
Developed new processes to improve team efficiency and performance
People management and mentorship to junior team members
Highlight: Closed a 2020- 2021 $5.4M upfront with a Retail brand during the pandemic!
Snapchat ranked #1 from Fast Company’s World’s Most Innovative Companies for 2020 and 2019
Creative Strategist, Brand Solutions
Snap, Inc.
July 2017 - August 2020
Responsible for ideating revenue generating creative solutions to drive business results
Provided creative sales strategy for retail, entertainment and financial services categories
Facilitated creative workshops for developing impactful creative on Snapchat, both for Snapchat's video and Augmented Reality ad products.
Partnered with cross-functional teams: creative production, sales, product and measurement for full-service client solutions
Snapchat ranked #1 from Fast Company’s World’s Most Innovative Companies for 2019 and 2020.
Creative Specialist, Creative Strategy
Snap, Inc.
March 2016 - July 2017
Hired as the first Creative Specialist at Snapchat to build out role and responsibilities
Provided creative sales strategy across all verticals
Assist with building out internal guides and resources, such as product creative guidelines
Assist with launching new products on the platform.
Fun Fact: I worked on the first Snapchat Ad that swiped up into a URL.
Integrated Marketing Manager, P&G Lead
MEN'S FITNESS
January 2016 - March 2016
Ideated innovative programs to drive brand revenue for fitness, finance, travel, and non-endemic advertisers while owning all of P&G
Developed integrated proposals and marketing presentations across various categories
Managed and execute Men's Fitness branded events and partnerships (e.g. National Sales Meeting, Amazon Partnership)
Organize ComScore data and crafting research-based sell sheets for the sales team
Scouted and interviewed digital vendors and new potential partner for the brand
ADWEEK’s Hot List “Hottest Healthy/Fitness Magazine in 2014”
Leadership Skills
She Runs It
Sept 2022 - Sept 2023
Mentor
Linkedin Certification
August 2021
Communicating with Confidence
Linkedin Certification
July 2021
How to Build Rapport Quickly
Linkedin Certification
July 2021
Becoming an Impactful and Influential Leader
Linkedin Certification
July 2021
Own Your Voice: Improve Presentations and Executive Presence
Linkedin Certification
June 2021
Speaking Confidently and Effectively
Education
Villanova University
2008 - 2012
Bachelor of Sciences in Business Administration, Marketing